
We are living in a time when the media markets and their structure and distribution of power are
changing continuously, and at an ever-increasing speed. This development presents us with an interesting
and exciting challenge. We are entering into the so-called »Turing Galaxy«. Our world has changed: we now
think differently about our possibilities, and reality, too, has taken on an entirely new meaning. Marshall
McLuhanÕs analyses, put forth in his book »Understanding Media«, have never been more current -- but only a
handful of us can begin to vaguely surmise what the real »magical channels« will end up being -- or what they
already are.
We at Rockstone are dedicated to finding unusual perspectives on media. This is because we know that while the untrained eye will see something completely new, a trained eye will merely see the expected.